The media has been filled with news regarding UK bullion in recent times. The price of gold and silver is setting new records every month. If you want to buy gold, you should now expect to pay over 1,500 dollars an ounce; if you want silver, expect to pay 44.35 US dollars.
Even though there has been some coverage of UK bullion in mainstream media, some argue there is nowhere near enough.
Perhaps a question we should all ask ourselves is, were we aware that gold and silver had hit these record prices. If we are, what media source did we hear it from?
UK bullion is getting a fair bit of media coverage now, especially in the UK. You may have noticed features on the subject on both BBC news and on BBC Radio 4.
Many have begun to argue that this media coverage is well overdue.
Silver has outperformed gold for the past eight years, yet this has not received any media attention. Not a lot of people know this, although it is quite an outstanding fact. Most would have assumed this story would have received at least some media attention.
And why is it only now that gold is receiving media attention? In April, gold set a new record for its price nearly every day.
The value of silver has doubled in the last year alone. This, surely, is worth some media coverage. It is important that people are informed about UK bullion.
Saying this, there really is only so much room in the media. There are so many news stories vying for a place in the mainstream media. It is difficult for the UK bullion industry to make its voice heard.
Gold and silver shouldn’t always be prioritised in the news. It is fair to say that the topic has been overlooked in the media.
